Since Google Ads provides a measurable return on investment, thousands of businesses are aware of the time and money they spend. But still, "Why should I advertise Google?", "Will Google ads benefit my business?" There are businesses that are not sure of the answer to their questions. First of all, let's say that;
Digital ads should only be handled as a whole, without reducing them to paid advertising. A healthy marketing channels balance that includes SEO Work, e-mail, activity, a Google advertisement implemented with social media and other leading sources is the best way to achieve your goal.
If you have never used Google Ads before and wonder if it is useful, this post is for you.
1. Google Ads Scalable
First of all, let's explain the concept of scalability: Scalability is the ability to increase the income exponentially with a minimum level of advertising costs and indicates the growth ability. Google Ads is one of the scalable advertising channels. That's why some businesses spend millions of dollars a year on Google ads and earn many times more.
2. Google Ads Measurable
Compared to traditional marketing channels such as TV and magazine advertising, online marketing is highly measurable. It is difficult to make precise measurements in SEO, one of the online marketing channels, and it can be equally difficult to measure social media. In turn, Google Ads are more transparent and provide tons of PPC metrics that let you see what works and what doesn't.
3. Google Ads are Flexible
There are many different options you can use to advertise on Google. Thus, you can customize your ads according to your special needs and clearly determine the audience you want to reach. In Google ad targeting:
You can specify keyword match types - For example, you can show your ad only to those looking for a full keyword like “Bakırköy hotels” - You can filter traffic in general terms related to Bakırköy or hotels.
You can narrow your audience by your location, time of day, language, browser or device type, and other filter options.
From Google channels and partner sites like Gmail and YouTube, you can access a huge network of people who don't search.
You can take advantage of display ads that are great for building brand awareness and often convert at a lower cost than Google Search Ads.
4. Google Ads Are Faster Than SEO
It is unlikely that a new website will get quick results with SEO. SEO is a long-term method that should be applied for search engine ranking. Google ads allow you to get immediate results. Google ad is also a good way to test whether a particular keyword or audience is worth watching through organic search. If it converts well, you can calculate that it is worth creating your content by trying to rank in SEO.
5- Google Ads are simple and easy to learn
Google advertising is easy to learn. You can choose to get training from an educational institution or individuals for this, but the main source is Google itself.
6- It is not true that Google Ads are not clicked
Google ads are shown at the top and bottom of the page, based on search results. Two thirds of those searching for a commercial purpose click on these links.
7. Google Ad Formats Can Be More Attractive Than Organic Results
In the past few years, Google has introduced many new ad formats, such as product listing ads and in-stream video ads on YouTube. Brighter and more engaging ads get more clicks. So this is good for both Google and the advertiser.
8. Google Ad Traffic Can Convert Better Than Organic Traffic
Organic traffic is great, of course. But the conversion rate of paid traffic is twice as high as organic traffic. This is probably due to the fact that paid search traffic is more targeted and qualified, and the queries that cause ad clicks are more informationally commercial rather than informational.
9. Google Ads Complement Your Other Marketing Channels
Google Ads complements your other marketing efforts. Remarketing is a great way to target and track people who are interested in your business. With the remarketing feature of Google Ads, you can track visitors to your website with a cookie (they may have found you on social media, your blog, a click on a product page from a directed email, etc.). Your display ads then “track” them online, so your brand remains in mind.
10. Your Competitors Also Use Google Ads
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